Baskin-Robbins Privacy and Cookie Policy

Last Updated: May 2016


Baskin-Robbins wants you to enjoy every visit to This policy describes the types of personal information we may collect from you when you visit and other BR Online Services, and how we may use, share and protect that information. Please note, this policy does not apply to all information collected through Baskin-Robbins’ online ordering system (, offline by Baskin-Robbins or through any third party sites that link off of Please read on for more details about our Privacy Policy.

Baskin-Robbins controls and operates its business and the BR Online Services from within the United States of America. Our online privacy practices are governed by the laws of the United States and the Commonwealth of Massachusetts, which may differ from privacy laws in your state or home country. By submitting your personal information to us or our agents, through the use of the BR Online Services, you consent to the transfer of your personal information to any country and its use and disclosure in accordance with applicable U.S. Federal and State laws and with this Privacy Policy.

You can jump to specific areas of our Privacy Policy by clicking on the links below, or you can read on for the full Privacy Policy:

What Kind of Information We Collect
How We Use the Personal Information We Collect
How We May Disclose the Personal Information We Collect
How We May Use and Disclose Other Information We Collect
How to Manage Your Account Information
How We Protect Your Personal Information
Our Policy on Cookies, Interest-Based Advertising and “Do Not Track”
Social Networking and Third Party Sites
Children’s Online Privacy
California Residents
Updates to this Policy
Contact Us

1. What Kind Of Information We Collect

Whether accessing the BR Online Services from your home computer or from your smart phone or tablet, Baskin-Robbins and its agents may collect some information that identifies you or relates to you as an individual, such as your:


mailing address;

telephone number;

e-mail address;

username and password (for account administration);

information about your store visit;

device ID, including IP address;

geolocation (if you consent to providing it); and

financial account information and other payment information (that you submit to us for order processing);

additional personal information necessary for the administration of certain promotional events

We may also receive information about you from third parties. For instance, we receive information about your purchases and inquiries from our third party payment processors. Likewise, we receive information about your Facebook profile if you use Facebook Connect to register or log in to the BR Online Services. We may also receive Personal Information about you from other users sending you benefits, such as birthday coupons or gifts.

In addition, we may collect other types of data elements that do not reveal your identity or do not relate directly to you or any other individual, such as:

browser and device information, including operating system;

demographic information and other information provided by you that we may combine with other users of the BR Online Services or use on its own;

mobile application usage data;

aggregated information such as “click stream” information, entry and exit points for the BR Online Services (including referring URLs or domains), certain BR Online Services traffic statistics, page views, and impressions; and

information collected through cookies, pixel tags and other technologies described in more detail later in this Privacy Policy.

In addition, when users request pages on the BR Online Services, our servers automatically log the IP address, browser type, internet service provider, operating system, and date and time stamps of the particular user. The IP address is a unique number assigned to your computer in order to identify it whenever you are surfing the Web.If any Other Information is tied to Personal Information, it will be treated as Personal Information in accordance with this policy.

2. How We Use The Personal Information We Collect

We may use Personal Information about you for purposes described in this Privacy Policy or as otherwise disclosed to you through the BR Online Services. For example, we may use Personal Information to:

process and manage your use of our products and services;

respond to your inquiries or requests;

create and deliver personalized promotions, including by combining your Personal Information with Other Information, such as the amounts and types of purchases you make and benefits you receive;

communicate with you by mail, telephone, e-mail, mobile alerts and SMS text messaging about Baskin-Robbins or our sister brand Dunkin’ Donuts, including about your orders or purchases, your services, accounts, reminders about events, contests you entered into, your requests for information, and to update you about changes to the BR Online Services;

communicate with you, including by mail, telephone, e-mail, mobile alerts and SMS text messaging, providing you opt-in, in connection with our marketing efforts, such as when we send you offers and promotions that you can take advantage of through the BR Online Services or at your local Baskin-Robbins shop;

allow you to send communications or benefits (for example gifting through the Baskin-Robbins mobile application) to friends or family through the BR Online Services. By using this functionality, you acknowledge and agree that you are permitted to use and provide us with your friend’s or family’s name and e-mail address; and,

further our business purposes, such as to perform data analysis, audits, fraud monitoring and prevention, to enhance, improve or modify the BR Online Services, to identify usage trends, determine the effectiveness of our promotional campaigns and to operate, improve, and expand our business activities.

When you choose to use BR Online Services, you may have the choice to receive occasional updates about our products, as well as special offers for savings at your local Baskin-Robbins and its Affiliates. We may send “transactional or relationship” communications to you, such as notices to facilitate a transaction you have conducted or messages that provide information about your existing account, using various electronic communication, including email and mobile communications. You must opt-in to receive email and mobile communications (other than “transactional or relationship” communications referenced above), including SMS text messages from Baskin-Robbins and its Affiliates. If, at any time, you decide you would rather not receive these types of communications you can opt-out by following the instructions contained in those communications. For email communications, you may click the unsubscribe link at the bottom of any email sent from Baskin-Robbins or its Affiliates to opt-out. For text message communications, you may opt-out by texting “STOP” to the appropriate shortcode available from our confirmation text message.. You also can update the contact preferences for your Baskin-Robbins account by visiting

3. How We May Disclose Personal Information We Collect

Your privacy is very important to us. We generally won’t disclose your Personal Information to anyone outside of Baskin-Robbins or our sister brand Dunkin’ Donuts, except in the following circumstances.

Service Providers
We may disclose your Personal Information to third-party service providers to provide us with services such as website hosting, professional services, including information technology services and related infrastructure, customer service, e-mail delivery, auditing and other similar services.

We may disclose Personal Information to our affiliates for the purposes described in this Privacy Policy, including for marketing purposes, and to be consistent with our goal of providing our consumers with the superior product and consumer experience that our customers have come to expect from us around the globe. Affiliates are those companies that are under common control of our parent company Dunkin’ Brands, Inc.

Sharing at Your Request
We may disclose your Personal Information to third parties in order to perform services you request or functions you initiate, such as when you post information and materials on message boards and forums, including on our Facebook Page. When you post information in a public forum it becomes public information. In addition, we may disclose your Personal Information in order to identify you to anyone to whom you send communications through the BR Online Services, including through our gifting program.

Corporate Transactions or Events
We may disclose your information to a third party in connection with a corporate reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock, including in connection with any bankruptcy or similar proceedings.

Other Legal Reasons
In addition, we may use or disclose your Personal Information as we deem necessary or appropriate: (1) under applicable law, including laws outside your country of residence; (2) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (3) to comply with subpoenas and other legal processes; (4) to pursue available remedies or limit damages we may sustain; (5)to protect our operations or those of any of our Affiliates; (6) to protect the rights, privacy, safety or property of Baskin-Robbins, our Affiliates, you and others; and (7) to enforce our terms and conditions.

4. How We May Use And Disclose Other Information We Collect

Similarly, we generally use Other Information for any purpose not prohibited by law. In particular, we may collect, compile, store, publish, promote, report, sell, or otherwise disclose or use any and all Other Information, provided that such information does not personally identify you. The Other Information that we collect generally will not personally identify you or be correlated to you individually for external purposes.

5. How To Manage Your Account Information

You can visit the account section of the BR Online Services to manage and correct any factual inaccuracies in the information we have on file about you. Alternatively, you may contact us to request that it be updated by using our contact information below (see the “Contact” section below).

You may review and correct your Personal Information that is readily accessible through the BR Online Services or contact us to request that it be updated by contacting our Customer Interaction Center.

We will retain your Personal Information for as long as your account is active or as reasonably useful for commercial purposes. We will retain and use your Personal Information as necessary to comply with our legal obligations or data retention policies, resolve disputes and enforce our agreements.

6. How We Protect Your Personal Information

Baskin-Robbins has implemented reasonable safeguards designed to prevent loss, misuse and unauthorized access, disclosure or modification of Personal Information provided or collected through our BR Online Services. With respect to payment card information and other Personal Information collected through our BR Online Services, we use Secure Socket Layer Technology or SSL to encrypt or scramble that information during transmission.

Unfortunately, no system or online transmission of data can be guaranteed to be 100% secure, and you should always take appropriate security measures to protect your Personal Information, including ensuring that you have up-to-date antivirus software. If you believe that your Baskin-Robbins account or any information you provided to us is no longer secure, please notify us immediately through the Contact Us information provided below.

7. Our Policy on Cookies, Interest-Based Advertising and “Do Not Track”

What Are Cookies?

Cookies are small text files placed in your computer browser directories to store your information about your use of the and your activities online (collectively, “Cookies”). A Cookie will typically contain the name of the domain (internet location) from which the Cookie has come, the “lifetime” of the Cookie (i.e. when does it expire), and a value, usually a randomly generated unique number. To find out more about Cookies, including how to see what Cookies have been set on your device and how to manage and delete them, visit

How We Use Cookies

We use Cookies so that we can improve your online experience – for example, by remembering you when you come back to visit us, and making the content you see more relevant to you. Cookies also enable us to track online purchases made through

Your Control of Cookies

If you do not wish to receive Cookies or wish to manage when you accept Cookies in general, you may set your browser to reject Cookies or to alert you when a Cookie is placed on your computer. Although you are not required to accept our Cookies, if you set your browser to reject Cookies, you may not be able to use all of the features and functionality of For example, you may not be able to add items to your Shopping Cart, proceed to Checkout, or use any products and services that require you to sign in.

Online Advertising also use Cookies and other technologies such as pixel tags (collectively) to help manage our online advertising program. These Data Collection Technologies are provided by our ad management partners and other third parties.
In addition, we and our ad management partners may use these Data Collection Technologies to track the actions of users of, to measure statistics of our marketing efforts, and to deliver advertisements on that may be more relevant to individual consumers and that will improve the consumer experience on the For example, if you give us your zip code and we thus know you live in an area where a particular in-store promotion is going on (such as a new snack offering), we may deliver to you an advertisement that is specific to that promotion.

We support the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance (“Principles”). This means that we allow you to exercise choice regarding the collection of information about your online activities over time and across third-party websites for online interest based advertising purposes. More information about these Principles can be found at

Opting Out of Interest-Based Advertisements

If you want to “opt out” of receiving online interest-based advertisements, please follow the instructions at or An “opt-out” Cookie will be placed on your device indicating that you do not want to receive interest-based advertisements. Opt-out Cookies only work on the internet browser they are downloaded onto. If you want to opt-out of interest-based advertisements across all of your browsers, you will need to opt-out on each browser you actively use. If you delete Cookies on your device generally, you will need to opt-out again.

Please note that when you “opt-out” of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on the It means that the online ads that you do see will not be based on your particular interests.

In addition, please note that certain third parties that we do not control may use Data Collection Technologies on the When you “opt-out” of receiving interest-based advertisements through one of the links above, these Data Collection Technologies may still collect information about your use of the, including for analytics and fraud prevention as well as any other purpose permitted under the Principles. When we use the term “Data Collection Technologies” we are referring to any technology that collects information about your use of the and potentially about your activities when you leave the Services and visit other sites on the Internet.

8. Social Networking And Third Party Sites

When you link to the BR Online Services through any social networking or third party sites, applications or services, please remember that you are bound by the privacy policy of the social network or third-party site, application or service, and we do not control and are not responsible for the privacy practices of such sites. You should consult the privacy policy of such sites to determine the information practices of those sites.

9. Children’s Online Privacy

Baskin-Robbins recognizes the importance of protecting the privacy of children online. The BR Online Services is intended for general audiences and is not directed to children under 13. We do not knowingly collect Personal Information from children.

If you become aware that a child under the age of thirteen (13) has provided us with Personal Information through the BR Online Services, we ask that you e-mail us at If we become aware that a child under 13 has provided us with personal information, we will take steps to delete the child’s information from our records.

10. International

Baskin-Robbins controls and operates this Website from within the United States of America. Our online privacy practices are governed by the laws of the United States and Massachusetts, which may differ from privacy laws in your state or home country. By submitting your personal information to this site, you consent to the transfer of your personal information to any country and its use and disclosure in accordance with U.S. federal and Massachusetts law and with this privacy policy.

This English-language privacy policy is Baskin-Robbins’ official statement of its online privacy practices. In case of any inconsistency between this English-language privacy policy and its translation into another language, this English-language document shall control.

11. California Residents

If you are a California resident, you are entitled to request certain information regarding our disclosure of personal information to third parties for such third parties’ direct marketing purposes. To request such a notice, please send a letter to: Dunkin’ Brands, Inc., 130 Royall Street, Canton, MA 02021, Attn: Customer Service.

12. Links

You may find that it is possible to link from other Websites to this, the official Baskin-Robbins Website, or from this Website to other Websites. Those other Websites are not under our control. Baskin-Robbins is not responsible for the privacy practices or the content of other Websites. You should consult the privacy policy of the Website to or from which you link to determine the information practices of that Website.

13. Updates to this Policy

Baskin-Robbins may change this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we will post those changes through a prominent notice on our website or notify you directly. Regardless of our efforts, we encourage you to review this Privacy Notice each time you visit the website.