Nearly three-quarters of a century ago, two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton “Burt” Baskin and Irvine “Irv” Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun, inviting atmosphere.

As a teen, Irv worked in his father ice cream store. During World War II, Burt was a Lieutenant in the U.S. Navy and produced ice cream for his fellow troops. When the war was over, the two entrepreneurs were eager to capitalize on America love of ice cream.

They started out in separate ventures at the advice of Irv father. In 1945, Irv opened Snowbird Ice Cream in Glendale, California. His store featured 21 flavors and emphasized high-quality ice cream sold in a fun, personalized atmosphere. A year later, Burt opened Burton Ice Cream Shop in Pasadena, CA. By 1948, they had six stores between them. This concept eventually grew into Baskin-Robbins.

As the number of stores grew, Burt and Irv recognized that to maintain the high standards they set in the beginning, each store would require a manager who had an ownership interest in its overall operation. Even though they didn’t realize it at the time, the two founders had pioneered the concept of franchising in the ice cream industry.

In 1949, there were more than 40 stores in Southern California when Burt and Irv purchased their first dairy in Burbank. This business decision allowed them to have complete control over the production of their ice cream, and the development of new ingredients and flavors.

In 1954, Baskin-Robbins put their product on the line against their competitors at the Los Angeles County Fair. That year they won their first Gold Medal and set the pattern for county and state fair participation, earning Gold Medals for Baskin-Robbins Ice Cream every year since that first contest.

“Not everyone likes all our flavors, but each flavor is someone favorite.”
Irv Robbins

Baskin-Robbins continued to expand, and by the mid-1960s, the company had become an ice cream empire with more than 400 stores throughout the United States. In the 1970s the chain went international, opening stores in Japan, Saudi Arabia, Korea and Australia.

Since 1945, we introduced more than 1,000 unique, fun and delicious ice cream flavors. Our original top-selling flavors like Mint Chocolate Chip and Pralines ‘n Cream continue to delight millions worldwide. Still, we continue to consistently introduce new, exciting flavor combinations, as well as ice cream industry-leading innovations such as hand-packed ice cream quarts, a unique flavor ribbon technique, the use of traditional dessert ingredients and the introduction of mousse-textured ice creams. From our introduction of signature ice cream cakes and the growing line of beverages, including our signature Cappuccino Blast®, our commitment to creating new and exciting products is unsurpassed in the industry. It all part of our mission to make the Baskin-Robbins neighborhood a tasty, fun place for our customers.

There are many forms of enjoyment in life: there spontaneous pleasure, anticipated pleasure, there is long-term happiness and there are spur-of-the-moment joys. For people everywhere, ice cream has probably generated each of those types of pleasure.

Baskin-Robbins has long been dedicated to making the experiences of eating ice cream an enjoyable one. “America Favorite Neighborhood Ice Cream Shop” is a philosophy at Baskin-Robbins shared by everyone. Each employee, store owner and corporate team member is proud of our heritage, and they are dedicated to upholding the flavor, the fun, and the local, neighborhood feel that make the experience unique to Baskin-Robbins. There is nothing quite as thrilling as the face of a child enjoying his favorite ice cream flavor, or the delight of a mother surprised with an ice cream cake on Mother Day in a store you call “my Baskin-Robbins”.